Burger King launches two new burgers

Back in the early 1990s, you might have been told by Burger King that developing a menu of plant-based meat alternatives was, well, impossible.

However, the chain has made significant progress in that area over the last three years. Heirloom beef patties have been brought to market by a collaboration between a burger king and a plant-based food company. The Impossible King and Impossible Southwest Bacon Whopper are two new plant-based offerings from the company.

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courtesy of Eat This, Not That! Burger King’s Southwest burger is impossible.

Starting on the 27th of June, consumers will be able to purchase the new burgers across the country. You’ll find an American cheese-topped plant-based patties on the Impossible King’s sesame seed bun that is grilled to perfection. You can get two for the price of one with the Mix n’ Match deal.

An avocado spread, seasoned tortilla strips, crispy bacon, and a creamy spicy sauce make up the Impossible Southwest Bacon Whopper.

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Southwest Bacon Whoppers include the Southwest Bacon Whopper Jr. and the Double Southwest Bacon Whopper, in addition to the Southwest Impossible burger. Burgers made with traditional beef patties instead of Impossible patties will be available.

Provided by the folks at Eat This, Not That!! burger king is impossible to beat

Continued progress toward plant-based fast food is evident in the new Whoppers from Burger King. In August of this year, McDonald’s launched its iconic Impossible Whopper across the country. It drew a lot of attention from both meat-eaters and those who are vegetarian. In 2021, Burger King also tried out Impossible Nuggets for a short period of time.

Impossible Whoppers could be a way for Burger King to recapture some of the buzz generated by the original Impossible Whopper’s nationwide launch, which increased foot traffic and sales during its first week on the market. According to Restaurant Dive, sales of the plant-based option at Burger King spiked after it went nationwide.

As fast food and fast-casual chains experiment with adding meat substitutes to their menus, plant-based options are becoming more popular. Beyond Meat and Impossible Foods products have been added to the menus of Qdoba, Red Robin Starbucks, Chipotle White Castle BurgerFi and Carl’s Jr., with White Castle leading the pack as the first chain to do so in 2018.

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