24 Active News is one of the leading providers of news and information, serving readers in the United States and around the world. The editorial content created by 24 Active News is free from bias or influence by sponsors and advertisers.
We have a no-tolerance policy when it comes to influencing our editorial content which is why anyone who serves on the 24 Active News Editorial staff must fully disclose any potential conflict of interest with any advertiser, sponsor, or vendor.
24 Active News also has dedicated staff for the editorial section separate from those dedicated to creating and publishing content for our advertisers and sponsors. No person shall serve on both teams and it is also ensured that no employee from the editorial section shall be asked to perform duties on behalf of an advertiser, sponsor, or vendor.
Each member of the Editorial staff of 24 Active News is responsible for providing accurate, balanced, and objective accounts of events and issues. 24 Active News reporters must conscientiously choose subjects for stories and seek out qualified experts to provide commentary. They also seek out objective accounts from individuals involved and from qualified spokespersons for fairness and to provide balance.
24 Active News journalists endeavor to provide honest, thorough, and transparent coverage and share a dedication to the highest ethical and professional standards.
Original Content Process
The content that we publish and the news that we feature are determined by our staff of editors, sub-editors, reporters, and journalists. These include the latest breaking news in politics, general affairs, business, health, sports, and entertainment. Our team of experienced journalists, reporters, and editors works with qualified expert consultants in each of these areas, providing the latest updates and detailed analyses, that give our content a fresh perspective not available anywhere else. Each original article is reviewed by our editorial staff and qualified experts before they are published.
24 Active News may receive funding from third parties for the creation of original editorial content from the 24 Active News website and sister publications. In these scenarios, the third party may work with 24 Active News to choose a general topic that is mutually agreed upon. However, the content will be curated in accordance with our original content process and the third party shall not have any control over it. Such content may receive the attribution “Supported by (name of the third party), during the period that the program is funded by them. However, this attribution does not in any way reflect any influence on the editorial nature of the content.
Each news article or story to be published is first reviewed by the expert consultant in the relevant area, for accuracy, appropriateness, fairness to individuals involved, and transparent and proper characterization of the findings. The content is next reviewed by a sub-editor who edits it for style, diction, punctuation, and readability. Finally, it is reviewed by the Chief Editor before it is approved for publication on the website.
Licensed and Third-Party Content
When 24 Active News licenses news and reviews from third parties for publication on our site, the senior Editorial editors at 24 Active News and content strategists review the third-party’s editorial policies and procedures for consistency and compliance with the 24 Active News Editorial Policies.
Collaborations With Independent Organizations
24 Active News often collaborates with independent non-profit organizations and associations with the aim of serving the public by providing knowledge and information on topics relating to health, lifestyle, finance, and technology. We have a specific set of criteria and a clear framework to select and review these organizations before we work with them to create and curate the content on specific topics. Such content is created by the 24 Active News content team, reviewed and edited by the third party, and then edited and approved by the 24 Active News editorial staff.
Just as all other 24 Active News content, collaborative content is also subject to 24 Active News’s editorial policy and should adhere to standards of accuracy, transparency, objectivity, and balance. To let our readers easily identify this category of content and to learn about the association or organization in collaboration with whom the content is written, we place disclaimers with the name of the organization attached, either at the beginning or end of the page. We also disclose the information if there was sponsorship by third parties who have no control over the content.
Advertising and Sponsored Posts Policies
As described in detail in our Advertising Policy, 24 Active News accepts advertising and sponsored posts or guest posts on the 24 Active News, news magazine and sister publications from qualified Advertisers. These may include badges, contextual advertising, third-party banners, and content created or provided by an Advertiser (collectively referred to as “Advertising”, “Advertisements”, or “From Our Advertiser”).
In addition, we also accept “native advertisements” which may appear in the form of thumbnail pictures, text paragraphs, badges, or other types of content or images, and typically appear adjacent to editorial content. These advertisements will, however, be tagged as “Sponsored Post”, “By (our Sponsor)”, “Provided by (our Sponsor)”, or “From (our Sponsor)”.
Regardless of the category or form of an advertisement, the responsibility for the accuracy and objectivity of their advertising falls on the advertiser and is also subject to 24 Active News’s Advertising Policy. However, advertising is not reviewed by 24 Active News staff and is not subject to this Editorial Policy. As such readers are expected to view such content at their discretion.